While most kids opt for lemonade stands on sweltering summer days, one clever boy from Utah had a different approach – an “ICE COLD BEER” stand. But don’t worry, it’s not what you think. Seth Parker, a young entrepreneur, set up his stand in front of a church in Brigham City, Utah, leaving his neighborhood both bewildered and amused.
Brigham City kid selling ‘ICE COLD BEER’ gets police attention. (Photo: Brigham City Police Department)
However, concerned neighbors couldn’t help but report the seemingly questionable business venture to the local police department. They received several calls about a young boy selling “beer” on the street, prompting officers to investigate the situation.
Eleven-year-old Seth and his root beer have gone viral. (Photo: Alexis Parker)
But when the officers arrived at the scene, they found that there was no need to fret. The sign, reading “ICE COLD BEER,” cleverly concealed the key word “root” in small letters just above “BEER.” It was all about root beer!
The Brigham City Police Department took to Facebook to share the delightful discovery: “Yep, he’s selling beer … ROOT BEER, that is.” The boy’s marketing ploy had successfully captivated the attention of the community.
Brigham City, Utah, police responded to complaints that Seth Parker (center) was selling beer. It was root beer. (Photo: Alexis Parker)
Since his creative stand went viral, Seth’s “ICE COLD BEER” business has been booming.
His hilarious branding caught the eye of many passersby, with some sharing their amusing encounters online. One Facebook user, Deedre Coy Petersen, humorously described how she bought him out and praised Seth’s humor, suggesting he might add a more conspicuous “Root” to the sign next time. Despite some puzzled looks from adults, she reassured everyone that no children were harmed in the process of selling this playful “ROOT beer.”
(Photo: Alexis Parker)
Seth’s witty approach to his root beer stand garnered admiration and amusement, showing the power of creative marketing even at a young age. His ability to bring joy and laughter to the community exemplifies the spirit of youthful entrepreneurship.
Once the story found its way on the Internet, people couldn’t help but comment.
HE’S SAVY, NEAT AND CLEAN! HARD WORKING AND THINKING ABOUT WHAT APPEALS TO THE PUBLIC…HE CAN GO ANYWHERE WITH THAT MINDSET! AND WITH THAT COMMUNITY OF GREAT POLICE OFFICERS SUPPORTING HIM, HE’S ALREADY GOT MENTORING!!! LOVE THIS! one person wrote.
Some people said that whoever called the police on this young man should be ashamed of themselves, but the department didn’t agree. Instead, they replied, “Our citizens should never feel ashamed or embarrassed to call us. They were just calling in what they felt was a suspicious circumstance. No harm, no foul.”
The officers even bought some root beer for a $1 and advertised Seth’s business by sharing his cute story.